By the end of November, Florence is all aglitter with holiday lights and decorations. Great motivation to step into the alluring shops to pick up a trinket or two for those on your gift list whether for the holidays or just because…
One can find many categories of gifts in Florence. The quality of design and craftsmanship in Italian goods is exceptional and difficult to resist. Leather goods, decorative paper, jewelry, clothing, chocolate, olive oil…so many choices. Your budget and shipping preferences (or carrying it back with you) will guide you.
At this time it seems that every day new shops pop up that feature Tuscan soaps, colognes, ambient infusers etc. There is a boom of new fragrance shops. The oldest and my favorite is:
The Pharmacy of Santa Maria Novella is in my opinion the not to be missed shop in Florence. Yes there are many branches of SMN in many cities in Italy (and all over the world) and even a new tiny shop on Via Dei Calzaiuoli but none offer the experience of walking into the original historic shop on Via Della Scala, 16. You will be swept away by the scents of the potpourri, colognes, soaps, as well as the stunning surroundings. Before you sample the products make sure you walk through all the rooms. You then will need to sit in their tea room to try and decide how to choose from the treasure of offerings. From ancient balms, healing waters to toiletries for all in the family including pets.
Dr. Vranjes’s shops specialize in elegant Ambient diffusers with special seasonal scents.
You can recognize his bottle as you enter many elegant boutiques, where it is prominently displayed.

https://drvranjes.it/it/storelocator
One of the newest fragrance and candle shops is Poesia 21 on Via della Spada, 21. Very affordable, and organic with another shop in the art colony of Pietrasanta.
Tuscan chocolates are some of the best in Italy as well as delicious biscotti .
Vestri has a shop in Florence. It’s main store and laboratory are in Arezzo.

Venchi has a couple of beautiful shops right in the center:
https://it.venchi.com/stores/firenze-calzaiuoli-duomo-italia
My absolute favorite is going to the source of the most delicious chocolate I have ever tasted but, be forewarned, it’s about a thirty minute car ride but one you will never regret.

http://robertocatinari.it
Museo e Bottega Antonio Mattei for the original biscotti di Prato . This shop is on Via Porta Rossa, 76. In this tiny shop you will find gift tins and bags of the classic cookie as well as new assortments that have added chocolate and pistachio.

One stop shopping for all things delicious: Eataly; Pegna and the department store Rinascente
https://www.eataly.net/it_it/negozi/firenze
Servizi
https://www.rinascente.it/rinascente/en/store/80/florence/

Many tourists like to visit the jewelry shops on Ponte Vecchio for gold and precious stones as well as pearl and coral pieces and there are many shops to visit. I happen to be also a fan of handmade bobbles that are not made of precious metals but rather crystal and glass, as well as Angela Caputi’s fabulous jewelry made of resin. Many Florentine women have at least one Angela Caputi necklace as well as crystal handmade earrings, bracelets or necklaces from Aprosio. (I feel very Florentine when I’m wearing these pieces, for sure, and that I have arrived.) Both shops are beautiful and worth a visit. There is a display of Angela Caputi in the museum shop of Palazzo Strozzi and Aprosio is now featured on the boutique fourth floor of Rinascente in addition to their beautiful flagship shops.
Brands made in Florence #3: Angela Caputi Giuggiù, unique and inimitable jewellery
https://www.yelp.com/biz/aprosio-e-co-firenze

For clothing accessories I love Essere Atlier and OttoDame.
Essère Atelier

https://www.ottodame.com/ee/

Some ideas for gifts that are both lightweight and do not break the bank, are Florentine stationery, greeting cards, socks…Gallo are beautifully made socks and found in most better dry good shops.
Two of my favorite stationery shops are:

Of course on Via de’ Tornabuoni, the Fifth Ave. of Florence, you will find Gucci, Ferragamo, Armani, Max Mara etc. but if you really want to find affordable small leather goods as well as some great practical international brands of luggage and handbags then visit one of the oldest shops in Florence located in Piazza Dei Ciompi: Brovelli

I could go on and on about shopping in Florence…It is always a treat, whether just window shopping or doing some serious purchasing.
Wishing all the joys of the season and peace in 2020!
